Focus on a core product: - a very successful e-news letter entrepreneur has built his business around this mantra: prospects buy when they trust your value is applicable to them and believe your company is stable. This strong position allows him to constantly check up on the services and valve he’s providing his customers.
Keep your pitch simple: - the last time you asked someone at a party what their company does; did you get a clear, concise response? Or did your eyes glaze over by the time they got to the end of their explanation? My guess is, it was probably the latter. Now imagine that same pitch being presented to prospects that don’t have a glass of wine in their hands to distract them! It’s not a pretty picture.
Stay true to who you are: - knowing who you are what you excited with help you reach your goals. Nothing can derail a growth plan more than discomfort and procrastinate over things that cause discomfort.
Map it: - mapping your capabilities with your target clients needs is an excellent way for you to determine your service strategy.
Utilize marketing tools that work best for you: - when deciding on a marketing strategy implement one that fits your personality and the customers you serve. For instance, if you are terrified of getting up in front of a crowd, don’t schedule yourself to participate on a panel in the hopes of generating business. You’ll derail your effort if you don’t perform well.
Implement a plan of action: - up until now we have been in the planning mode, but now it’s time to dig in and put it to work. Your action plan will also give you he map you can use to measure your progress.