Focus on a
core product: - a very successful
e-news letter entrepreneur has built his business around this mantra: prospects
buy when they trust your value is applicable to them and believe your company
is stable. This strong position allows him to constantly check up on the
services and valve he’s providing his customers.
Keep your
pitch simple: - the last time you
asked someone at a party what their company does; did you get a clear, concise
response? Or did your eyes glaze over by the time they got to the end of their
explanation? My guess is, it was probably the latter. Now imagine that same
pitch being presented to prospects that don’t have a glass of wine in their
hands to distract them! It’s not a pretty picture.
Stay true to
who you are: - knowing who you
are what you excited with help you reach your goals. Nothing can derail a
growth plan more than discomfort and procrastinate over things that cause discomfort.
Map it: - mapping your capabilities with your target
clients needs is an excellent way for you to determine your service strategy.
Utilize
marketing tools that work best for you:
- when deciding on a marketing strategy implement one that fits your personality
and the customers you serve. For instance, if you are terrified of getting up
in front of a crowd, don’t schedule yourself to participate on a panel in the
hopes of generating business. You’ll derail your effort if you don’t perform
well.
Implement a
plan of action: - up until
now we have been in the planning mode, but now it’s time to dig in and put it
to work. Your action plan will also give you he map you can use to measure your
progress.
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