This is inspired from its advert
currently running on television stations across the country, where some old
students appreciated their former lecturer with a surprise birthday party. The reality
of the advert is set to be brought alive as MTN iscalling on Nigerian students
in higher institutions of learning to nominate any of their Professors who
deserve a pleasant surprise.
In this initiative tagged ‘Surprise
your Professor’, University students within the country are expected to make
their nominations by texting [Sender’s Name – Twitter handle -School –
Professor – Department] to 5005 free of charge.
According to a press release issued
by MTN, after proper scrutiny and deliberations via laid down criteria, some of
the nominated Professors will be selected to receive a pleasant surprise from
MTN. The surprise packages will be unveiled to the chosen Professors at their various
campuses, while the top3 nominators amongst the students will also be chosen
for another pleasant surprise package.
Pleasant surprise moments have
already been witnessed in major university campuses within the country, where
lucky students have received pleasant surprise packages from MTN. Speaking on
this development, the Chief Marketing Officer, MTN Nigeria, Mr. Bayo Adekanmbi said
“as a brand that believes in an all-inclusive reward system, it is not enough
to surprise university students without a corresponding or even bigger surprise
package for their teachers who mould them and shape their lives. It is against
this background that MTN is ensuring that the on-going Surprise campaign is
taking this new turn”.
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