This is inspired from its advert currently running on television stations across the country, where some old students appreciated their former lecturer with a surprise birthday party. The reality of the advert is set to be brought alive as MTN iscalling on Nigerian students in higher institutions of learning to nominate any of their Professors who deserve a pleasant surprise.
In this initiative tagged ‘Surprise your Professor’, University students within the country are expected to make their nominations by texting [Sender’s Name – Twitter handle -School – Professor – Department] to 5005 free of charge.
According to a press release issued by MTN, after proper scrutiny and deliberations via laid down criteria, some of the nominated Professors will be selected to receive a pleasant surprise from MTN. The surprise packages will be unveiled to the chosen Professors at their various campuses, while the top3 nominators amongst the students will also be chosen for another pleasant surprise package.
Pleasant surprise moments have already been witnessed in major university campuses within the country, where lucky students have received pleasant surprise packages from MTN. Speaking on this development, the Chief Marketing Officer, MTN Nigeria, Mr. Bayo Adekanmbi said “as a brand that believes in an all-inclusive reward system, it is not enough to surprise university students without a corresponding or even bigger surprise package for their teachers who mould them and shape their lives. It is against this background that MTN is ensuring that the on-going Surprise campaign is taking this new turn”.