Femi has been saving for 5 years, and finally got enough
money to buy a Honda CRV 2007 model. He drove the car happily for 4 weeks
before he was attacked one night by some boys on third Mainland bridge, and the
car was taken away from him.
What should Femi do? He had no insurance on the car, and had
used his life savings and even borrowed from his company to buy the car
With 15.5 million cars in Lagos alone and over 14% of cars
on Nigerian roads uninsured or driving with fake insurance policies, there has
always been a gap to access an insurance intermediary channel that will provide
the advantage of convenience, speed and authentic insurance covers in
real-time.
This led six of the leading Insurance Companies in Nigeria
along with the National Insurance Commission and Hightower Insurance Brokers to
gather on Thursday 16th of October, 2014,at Eko Hotel & Suites
in Victoria Island, Lagos to announce the launch of Nigeria’s first online insurance comparison platform-MyAutoGenius.com
The
new platform aims to help ordinary Nigerians like Femi, big corporations, etc, get
auto insurance policies within 5 minutes. All insurance policies bought on MyAutoGenius.com web
or mobile sites will also be uploaded
instantly on Nigeria
Insurance Database (NIID), by Hightower Insurance Brokers
Ltd (The brokerage company behind AutoGenius), to guarantee its authenticity.
To celebrate the launch of the myautogenius.com which will be live by 12 noon on Monday 20th,
October, 2014, the first 1000 visitors to the website who registered their
details and bought either the Comprehensive (Oga At The Top) or 3rd Party
Fire & Theft will stand a chance of winning a brand new Hyundai
Elantra Car.
Demoing live at the launch, Mr. Kola Oyeneyin who is the CEO
of Venia Technologies Ltd (owners of myautogenius.com), demonstrated
to the audience how fast and easy it was for anyone to now log on to
myautogenius.com, search, compare insurers and buy their car insurance covers
available from the leading Insurance players in Nigeria within 5 minutes. Customers
can also report claims real-time online. The A-List insurance partners who will
first be showcasing their auto-policies through myautogenius.com include AIICO
Insurance, Custodian & Allied Insurance, Leadway Assurance, NEM Insurance,
Royal Exchange Plc. & Sovereign Trust Insurance.
The Deputy Director of the Nigerian Insurance Commission -
Mr. Segun Farinu who represented the National Insurance Commissioner Mr. Fola
Daniel, also stated that the entire Insurance Industry in Nigeria is excited
about an expected positive impact that technology would have in this sector
especially with initiatives like myautogenius.com. He said
that the seriousness of the Insurance Industry was evident on the day as all
partners have come out in full support of the transformation drive embarked on
by the team at AutoGenius evident in the room by the presence of the Managing
Directors of the insurance on the new platform.
Mr. Onyeka Akumah, the lead Marketing & Communications Consultant
at AutoGenius also explained that leading up to the launch, the marketing team
created hash tag #OneGuyLikeThat to ask
Nigerians about their ‘One-Guy-Like-That’ experience in general and as it
concerned auto insurance. This campaign had the hash tag #OneGuyLikeThat trend
on Twitter across Nigeria for 5 consecutive days, saw over 34 mascots wearing
the t-shirts with #OneGuyLikeThat across major roads in Lagos thereby making it
one the biggest social media activation campaigns by any new brand entering
Nigeria in 2014. With over 204,285
Nigerians reached in 7 days of starting off the campaign, there was a lot of
buzz and expectation to the launch of AutoGenius in other to understand what
exactly Nigerians were to expect from the platform.
Other AutoGenius partners who were well represented at the
event and support the platform with added advantages for users who will
purchase their auto-insurance policies through the platform includes AA Rescue,
and OANDO Marketing Plc which had Mr. Mobolaji Bamiro representing its CEO – Mr. YomiAmobokun.
It’s certainly an amazing time in the insurance industry and
with the launch of myautogenius.com and a few more products on the platform; we
may be experiencing a new phase of techsurance
in Nigeria.
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